As Seen in Wisconsin
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Red Stripe Beer to be brewed in LaCrosse starting in 2012

Posted on November 16, 2011

Liquor giant Diageo will contract with LaCrosse, Wis.-based City Brewing to make Red Stripe for its U.S. consumers beginning next year, while keeping production at Jamaica-based Desnoes & Geddes for sales in Jamaica, Brazil, Canada and Europe. City Brewing runs breweries in Pennsylvania, Wisconsin and Tennessee. Diageo, which announced the move last month, said it will "enable greater investment in the brand in the U.S." But at the same time, Diageo said Red Stripe's "personality will continue to embody the Jamaican culture that has always been its inspiration.

Filed under  //   Jamaica   La Crosse   Red Stripe   beer  

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You betcha! Wisconsin version of "Wassap?" commercial [video]

Posted on August 31, 2011

Filed under  //   beer   parody   video  

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Only in Wisconsin - A charity event which includes drinking beer during a run/walk

Posted on June 27, 2011

Nearly 2,000 men, women, children and dogs gathered at Idlewild Park on Sunday to run, drink and raise funds for charities at the 23rd annual Beer Belly Two run and walk.

The two-mile race draws a diverse crowd of competitive runners, families and revelers enjoying a casual jaunt in the sun with a warm beer in hand.

"I like to run and I like to drink beer. So mix the two together and it seems like a pretty good combination," said Kyle Demerath, 23, who heard about the race from friends at work. "It was definitely more laid back. It was just people out having fun."

Filed under  //   Green Bay   Suamico   beer   philanthropy  

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Two Madison brewpubs stop selling MillerCoors beers in protest of Governor Walker's budget provision

Posted on June 22, 2011

Two Madison brewpub businesses have stopped selling MillerCoors beers in support of other craft brewers who fear the effects of the beer distribution provisions in the state budget.

MillerCoors is a key supporter of the legislation, along with the Tavern League of Wisconsin and Wisconsin Grocers Association. 

Though brewpubs apparently won't be affected by the legislation, Great Dane Pub and Brewing Co. and Vintage Brewing Co. confirmed this week they had ended sales of MillerCoors brands such as Miller Genuine Draft, Miller Lite, Leinenkugel's, Blue Moon and Molson.

Eliot Butler, Great Dane president, said the Dane's four locations have dropped MillerCoors indefinitely "in solidarity with the (Wisconsin) Brewers Guild and with the craft brewers of Wisconsin."

Sales of MillerCoors were modest at Vintage's West Side brewpub, said Robyn Klinge, spokeswoman and brewer's assistant, but Vintage Spirits & Grill, a traditional bar/restaurant Downtown, sold 18 barrels of MillerCoors a week.

"We wanted to make a statement," she said. "If you hurt them, you hurt us, as far as we're concerned."

Filed under  //   Governor   Great Dane   Madison   Scott Walker   beer   law   money  

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WI Joint Finance Committee passes measure to clamp down on our Craft Brewers

Posted on June 4, 2011

***NOTE FROM JEFF: My aim is to keep AsSeenInWI.com as politically neutral as I can... but being from Wisconsin I take my beer seriously and am opposed to this measure.

 

Wisconsin Craft Brewers need your help. The Joint Finance Committee approved a measure  on Tuesday that would severely limit Wisconsin Craft Brewers in their ability to distribute the beers they produce.  Motion 414 has now become part of the budget, and as written, limits distribution avenues and licenses craft brewers can hold.

Curtailed by this proposed language are distribution channels, the ability to own and operate a brewery and a restaurant, and the ability to sell those businesses currently held.
As a beer lover, this could limit access to your favorite brands, increase prices, or possibly force your favorite craft brewery out of business.

The Wisconsin Craft Brewing industry is a bright spot on the Wisconsin business scene. Taxes paid, materials purchased from local suppliers, the number of Wisconsin residents employed have all grown during these last few years. Craft brewing is a success story during these years of recession.

Don’t let that be taken away!

Call or email your representative today and let them know you want to stop any measures that would restrict the ability for Wisconsin Craft Breweries to conduct or grow their businesses.
To find your state representative: http://legis.wisconsin.gov/w3asp/waml/waml.aspx

Filed under  //   beer   government  

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YES! A Beer-Fueled Arcade Machine

Posted on April 16, 2011

Octane 120 Pro Beer Arcade  
The Octane 120 Pro is the ultimate in home arcade gaming, and combines three things every gamer wants: classic arcade games, arcade-style racing, and a beer tap to get your favorite beverage without having to get out of the seat. Our High-end gaming PC is powerful enough to play today’s games and the unit comes with 12 classic and modern driving games.
Only $5995 (plus S&H) Call 916-761-6925 to order
This arcade is currently shipping in 4 weeks.

New: The Pro model now includes a wireless arcade control panel & 150 arcade games, making the Octane 120 both a driving arcade & a classic gaming machine.

 

Controls Feature:

  • Fully adjustable steering wheel and seat
  • In dash beer tap
  • Leather wrapped Steering wheel and shifter
  • Dual motor force feedback
  • Metal Gas, Clutch and Break pedals with variable resistance
  • 2-player control panel with built-in trackball

Special Features:

  • High output full HD projector 

  • 200 Racing and arcade video games

  • Holds two 5 gallon or one ½ barrel Keg

  • High end gaming PC with PS3 connectivity

  • Pre-built and Pre-configured

  •  Conveniently located cup holder allows you to pour a drink while you play

 

Check out http://www.dreamarcades.com/octane120.shtml for more info

Filed under  //   beer   games   video games  

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Wisconsin Music for the Weekend: Josh Thompson "Beer On The Table" [video]

Posted on April 15, 2011

From Cedarburg's own, Josh Thompson! It's FRIDAY WISCONSIN!

Filed under  //   Josh Thompson   beer   music   video  

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"Candy & Beer" photos around Milwaukee! [video]

Posted on April 7, 2011

Filed under  //   Milwaukee   beer   photo   video  

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Today is National Beer Day, CHEERS!

Posted on April 7, 2011

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In 1933 during the prohibition era, the Cullen-Harrison Act was signed into law by President Franklin Roosevelt on March 23rd. That law was enacted on April 7th allowing the brewing and sale of beer in the United States again as long as it was < 3.2% (4% ABV).
It's said that people waited in line overnight on April 6th outside Milwaukee breweries in order to legally buy beer for the first time in over 13 years. As a result, April 7th is known as National Beer Day and April 6th is called New Beers Eve.

Image: Pixomar / FreeDigitalPhotos.net

Filed under  //   Milwaukee   beer  

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Finally, a beer hoodie!

Posted on March 27, 2011

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With the scent of spring in the air come thoughts of barbeques in the backyard, strolls on the beach or hauling out the tent to spend a weekend in the great outdoors. Although hot summer days call for as little clothing as possible, what could be better on a cool night than a cozy hoodie? One that holds beer!

The Columbia Koozie has plenty of room in its pockets for stowing bottles or cans of frosty refreshment and even boasts a built-in bottle opener so you’re not left trying to open your drink with a rock. If beer isn’t your thing, though, just imagine how many little packets of juice could fit in those pockets, plus a few diapers and small wipes packs. Best of all, the water-resistant treatment means spills just roll off.

Now that’s some smart design.

My birthday can't get here soon enough!

Filed under  //   beer   clothing  

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