In 1948, the La Crosse Jaycees decided something had to be done
about dangerous jaywalking. Motorists and pedestrians had collided
more than 50 times during the previous year, and only good luck had
prevented fatalities.
So that September they hung loudspeakers connected to hidden
microphones at two downtown intersections notorious for mid-block
crossing. Club members took turns hiding nearby with microphones in
hand.
Whenever a pedestrian blithely walked into the street, a
disembodied voice would directly address the unsuspecting offender:
"Lady, you in the red skirt, do you know you are walking against
the red light?" Or, "Watch out there, mister. There are pedestrian
crossing lanes at the corners. Use them."
One man was so startled that he dropped his bags in the middle
of the street. When a young woman was singled out for public
embarrassment, she "blushed the color of her pretty pink sweater,"
according to the La Crosse Tribune. Another woman was so startled
that she stopped and waved her arms in panic as if fending off a
ghost.
The paper speculated that "the big Friday night shopping crowd,
notorious jaywalkers on mass scale, will keep the men at the mike
talking constantly in an effort to make La Crosse pedestrians
safety conscious." So on weekend evenings the Jaycees enlisted Boy
Scouts to patrol the sidewalks, too.
City officials enthusiastically endorsed the "hidden mike"
campaign, despite its obvious invasions of privacy and the public
harassment involved. But they refused to enact a city ordinance
that would have made jaywalking illegal.
- Wisconsin Historical Society,
www.wisconsinhistory.org
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