The Eagle River Business Association (ERBA) will sponsor its annual parade with Santa Claus and his reindeer Saturday, Nov. 28, beginning at 1 p.m. in the parking lot across the street from The Christmas House on Wall Street.

A new addition to this year’s parade will be ice shanties decorated for Christmas. Prizes will be awarded for first, second and third place.

Parade participants may wear costumes and holiday hats and may create Christmas banners or signs.

Participants will walk to the Eagle River Depot Museum, located in the old train depot, where children will be able to share their Christmas wish list with Santa from 1:30 to 2:30 p.m.

Milk and cookies will be available and the staff from Rocking W Stables will provide free sleigh rides in conjunction with visits with Santa Claus.

Businesses in downtown Eagle River will have expanded hours and sales for Christmas shoppers.

For more information or to register an ice shanty for the parade, contact Katie Hayes at (715) 891-4929 or Michelle Rubo at 891-5423.